The online advertising is the digital commercial communication

The online advertising is the digital commercial communication to a customer or potential customer an advertiser.(WERBEAGENTUR FREISING)

The online advertising is advertising that is done in interactive media : Internet, interactive television and mobile devices, through interactive formats.

Some of the most important interactive formats are:

Banner : An online advertisement in the form of a graphic image that is usually placed along a web page, in a margin, or another space reserved for advertising. In general, banner advertising is in Graphics Interchange Format (GIF) or JPEG images. In addition to adhering to size, many websites limit the size of the file to a certain number of bytes so that it can be displayed quickly.


Form of online communication that incorporates animation, sound, video and / or interactivity. It can be used by itself or in combination with the following technologies: streaming media, sound, flash and programming languages ??such as Java, Javascript and DHMTL. It is viewed in the standard web as well as through emails, banners, buttons, interstitials, etc. Today, it is frequently used for advertising content through banners with animation, sound, direct response.


Sponsored link : Text advertising format that contains a link or hyperlink to the advertiser's website, which only pays when the user clicks or clicks on said link. This format is shown in relation to certain keywords, selected by the advertiser, that define its activity and business. The sponsored link is composed of title, description and URL.


Email marketing : sending emails to users who have requested information about products, services, promotions, etc ... from the advertiser.


Advantages of Online Advertising
• High degree of affinity with commercial targets that are difficult to reach through other means, reaching very specific niches

• High segmentation capacity : sociodemographic, thematic and technological

• Possibility of interaction and direct contact with the client / final consumer

• Customer loyalty through programs, incentives, offers and promotions

• Unlimited creative possibilities

• Complement of campaigns in conventional media

• Constant innovation of actions and flexibility of formats with reduced production costs and no distribution costs

• Prescription and viral capacity

• Quick implementation


Basic concepts of online advertising
• Unique users : Audience.

• Visit : Uninterrupted period of navigation of a user session.

• Page View: Complete download of a web page.

• Printing : Advertising impact received by the user.

• Click : Visit-Enter a web page and download several pages / sections.

• Click trought Rate (CTR%): It is the percentage of impressions of "banners" converted into clicks. Clicks / Impressions * 100 • Frequency: Maximum number of times the user is impacted. The frequency can be programmed in most cases to be for the total campaign period, monthly, weekly, daily, hourly or per session.

• Adserver : software for the implementation and launch of the inserts of a campaign. There are 2 types: Publisher and Agency / Advertiser.

• Cookie : identification number sent by a server to a browser. Each time that browser makes another request it communicates its number, so the server recognizes the user / browser.

• Tracking Code: HTML code necessary to measure the conversion and / or activity on the advertiser's page. The best known are those of Doubleclick: Spotlight.

• Post-click activity: activities detected on the advertiser's pages as a result of having clicked

• Post view or post impressions activity: activities detected on the advertiser's pages as a result of having viewed an advertisement.https://words-on-adventure.com/werbeagentur-freising-preiswert-und-gut/